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This week, we’ll talk about product failures. A lot of thought went into developing New Coke, Microsoft Zune, Amazon’s Fire Phone, and The Homer Car. But those products failed to have an impact on consumers and the market, and probably lost a lot of money for their companies.
Identify a product that failed. If you’re having trouble thinking of one, try Googling “biggest product failures”. What went wrong? At what step of the innovation process do you think the failure occurred? Did the company develop a product that no one wanted (i.e., a Search or Selection failure) or was the product full of bugs and unusable by customers (i.e., a Implementation failure)?
Lastly, no company wants to be the butt of jokes 20 years after a failing product. Is it possible for companies to prevent spectacular product failures? How can companies make their innovation process robust enough to catch product failures before they happen?