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– this is a reflection paper related to my thesis research. My thesis is related to the impact of COVID19 on marketing activities in companies in the UAE and how events, launches and everything turned towards digital marketing.
– all bullet points in the guidelines must be covered!
– always write as first person… ‘I’ needs to be everywhere.
– extensively focus on the principles covered in the presentations.. including power, politics and ethics with relation to my job and thesis. for example: how these principles can alter and impact the outcome of my research and how i should choose my sample of interviwees carefully as some may be too scared to answer honestly if they are juniors from fear of loosing their job while some seniors may intimate me as the researcher to ask them straightforward questions which may question their management style..
– describe how I as a writer will look after the participants too and care for them.. as this is not only to aggregate data but care must be shown and assurance of privacy must be provided
– discuss and analyse who will benefit from my research paper and who may loose from it?
– who will i approach and interview for my research ? it will impact my research outcome so the sample selection must be thought-out.. also they should not be biased..
– discuss how things can always be made better so as a researcher i should deeply analyse and build subjective criticism
– discuss conflict of interest as a serious issue for me as a researcher.. example: As an employee at an Automotive company, I am obliged to declare the same to others employees if outside my company, for instance, Mercedes.. some may consider this to be wrong or hesitate to answer me as an employee at a competitor company although my thesis is solely for my academic paper and will not be used in any way for my career advantage.
– be sure to always explain why what’s written is important.. why am i writing it? so what? why does it matter??
– Since it is a self reflection, it should also cover how this is related to my professional career as a Marketing executive at Audi. how will this research benefit my company? how will it impact the competitors? who will be interviewed for this research paper? (you can also use my previous submission that further discusses my thesis and my research methodologies)
– be sure to write the paper as an essay without any bullet points.. all the paragraphs need to flow from one to another and interlinked– no subheadings.
– use references in Harvard style- but do not use them to define or just describe. instead you should use them to demonstrate deep understanding and analysis of how i’m reflecting and comparing these principles to my personal career and research too
– go through the list of reading material as all that is needed is in them and additional articles have been attached
– presentations outline the main principles to focus on
– example paper is attached as a reference only of the outline and content

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