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The Relationship Between Public Relations Excellence and Management in Organizations
Grounded in the Manager’s Guide to Excellence in Public Relations and Communication Management, written by Dozier, Glen, Larissa and James Grunig, 1995. This book is a detailed report on seminal research on the relationship of public relations professionals and organizational management. It is expected and required that all graduate students read this book and use it as the centerpiece.
Page count: 10-13 pages