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The project is a funding proposal (investment proposal) of a company of our own choosing. I chose ClaimCompass (https://www.claimcompass.eu/en/). We should provide the following:
• Executive Summary
• Introduction or background information:
– Describe the opportunity for funding (company or project)
– What are the main players in this industry and how different your company is from them?
• Industry developments and market trends
– Provide latest industry developments and market trends
– What customer needs the newcomer (your company or project) will fulfil and why do you believe it will be successful?
– Provide historical information, timelines, and data when possible
• Business or product definition
– Define your business or product, leading off with a clear statement of what your product or service is, and for whom it is targeted
• The offering – how much are you seeking and why?
– Indicate how much capital you are seeking, how much equity or you willing to sell and to what use the proceeds will be put to
• The competitors
– Provide a detailed competition analysis
• Sales and customers
– Provide details about your current sales and customers (if applicable)
– Management is the single most important investment criterion in the eyes of most investors. Provide details about the management team.
• Risks management
– Identify risks involved and put a risk mitigation plan in place
• Financial performance and forecasts
– Provide basic financial details and forecasts
The financial part is the most important part of all. Please indicate realistic financial projections and correct company valuations (pre-post-money valuations), using discounted cash flow, venture capital valuations.