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Redefining Fashion Final Report Part 2: The Problem
Please research your assigned brand and analyze:
➞ MAC Cosmetics sales trends
➞ MAC Cosmetics position in the market among competitors
➞ MAC Cosmetics biggest asset, in your opinion
➞ And the problem you propose to solve
For the “problem,” please list:
➞ When did the problem start?
➞ What seems to be the cause(s)?
➞ How is the problem perceived in the press/social media?
➞ What is the perception of the CD?
➞ What is the perception of the CEO?
❋ Your analysis should be a maximum of 2 pages

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