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6 DB: Localization, Global Standardization and Transnational StrategiesUnit 6 DB: Localization, Global Standardization and Transnational Strategies
Please answer the following questions:
In what kind of industries does a localization strategy make sense? Why? When does a global standardization strategy make the most sense? Why?
What do you see as the main organizational problems that are likely to be associated with the implementation of a transnational strategy? Explain.
What is the most appropriate organizational architecture for a firm that is competing in an industry where a global strategy is most appropriate?
Textbook or eBook:
Hill, C. W. L. (2019). International business: Competing in the global marketplace (12th ed.). New York, NY: McGraw-Hill Education.
In this chapter, the focus shifts from the environment to the firm itself and, in particular, to the actions managers can take to compete more effectively as an international business
Chapter 13: The Strategy of International Business
This chapter identifies the organizational architecture that international businesses use to manage and direct global operations.
Chapter 14: The Organization of International Business
This chapter is concerned with three closely related topics: the decisions of which markets to enter, when to enter those markets, and on what scale.
Chapter 15: Entry Strategy and Strategic Alliances
Articles, Websites, and Videos:
This video will investigate business strategies and pricing for products in different countries.
ClickViewVEA. (2017, Feb 7). Selling products globally: Business without borders.
The Strategy, Organization of International Business, Entry Strategy and Strategic Alliances
Unit 6_Lines connecting cities of the world on a globeThis unit explains the concept of global strategy, organizational architecture, and entry strategies to consider in order to better compete globally.
Explain the concept of global strategy.
Identify how firms can profit from expanding globally.
Describe how pressures for cost reductions and pressures for local responsiveness influence strategic choice.
Identify the different strategies for competing globally and their pros and cons.
Explain how organizational architecture can be matched to a global strategy to improve performance.
Explain the three basic differences that firms contemplating foreign expansion must make: which markets to enter, when to enter those markets, and on what scale.
Read, view, and engage with Readings and Resources.