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Please read each passage below, I need a few sentences in response to each part. Please use at least one source. Please cite the reference(s) properly. Part 1 and 2 can be on the same word document, however, please keep them separate by labeling them.
At the end of the day, big business cares most about their bottom dollar and making a profit. If they have to greenwash customers to achieve those goals, they will. According to Noyes, (2021), “It’s typical for greenwashing companies to spend far more time and money marketing the “eco-friendliness” of their products than on working to ensure they are sustainable” (para 7).
The damages for greenwashing are the consumer learning about an issues, specifically, a major one and it tarnishing your reputation even if it was unintentional greenwashing. If I were a marketing executive, I would not have a policy against greenwashing. However, any marketing campaign would need to be reviewed by the legal department to make sure that there were not any concerns. Greenwashing does not always intentionally set out to deceive customers. An example is recycling plastic bottles. According to Noyes (2021), “One prominent example of the problem with greenwashing is single-use plastics. More than 90% of plastic produced today is not recycled. Worse, much of it eventually lands in the ocean, where some estimate it will outweigh fish by 2050” (Para 12).
Noyes, L. (2021, October 21), A Guide to Greenwashing and How to Spot It. Eco Watch. Retrieved from https://www.ecowatch.com/greenwashing-guide-2655331542.html
D’Alessandro, N. (2014, April 23). 7 Sins of Greenwashing (And 5 Ways to Keep It Out of Your Life) (Links to an external site.). Retrieved from https://www.ecowatch.com/7-sins-of-greenwashing-and-5-ways-to-keep-it-out-of-your-life-1881898598.html
Businesses will always try to maximize profits, even if it means bending the truth to appease the consumers. In the last couple decades there has been a huge push towards “green” products and more and more consumers are prioritizing eco-friendly products. As such, this is a big area of opportunity for businesses looking to cash in on the trend. Recently, there has also been a shift in consumer habits in which consumers are demanding accurate sourcing for their products. What this means for business habits is those organizations will have to invest time and money into accurately advertising their products and acquiring those products, as more and more consumers are becoming privy when companies participate in greenwashing. It seems to be a risky venture for organizations–they must spend the money on the products and the marketing of those products to attract the consumer, but if they’re caught greenwashing they risk loss of business and customer loyalty. High risk, high reward it seems.
If I were involved in marketing these products, I would have a policy against greenwashing because even though it’s an investment upfront, the payout for actually having and properly marketing green products can set a business apart from competition and inspire brand loyalty among the customer base. In the long run, this should be more profitable.