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MAR 645 ADVERTISING AND PROMOTION STRATEGY – Individual Simmons Report expectations
The report should include AT LEAST the following
Page 1 – Cover: title of assignment, name, class, semester
Page 2 – Table of contents
Page 3 forward:
Introduction: 2 paragraphs of the rationale of your analysis, the vertical market/brand you are researching, and what you wanted to accomplish.
Section 1 – Identifying a target market: Use Simmons to compare at least three possible segments combining different parameters like age, gender, preferences, brand use, and product usage. Identify three segments that might be relevant to your brand. Include the cross tabs you used. Select one target market based on the tables you presented. Include:
1.1 All the tables you used
1.2 Write two paragraphs following the rationale for selecting that target market.
Section 2 – Analyzing your target market: Use Simmons to analyze ONLY the target market you selected in the previous section. Include at least the following:
2.1 Important demographic information
2.2 Relevant psychographic statements
2.3 Statements regarding media usage and social media presence
2.4 Attitudes regarding the vertical market and competitors
Include all the tables you used and write two paragraphs with your conclusions based on the data presented above
Section 3 – Full customer persona Present a customer persona that represents all the data that you found above
Section 4 – Conclusions
Write two paragraphs of recommendations for your group on why your project should include this persona as a target market.