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Learning Goal: I’m working on a sales project and need an explanation and answer to help me learn.This Project is a campaign book for Fairlife YUP milk, the main idea for this campaign book is to increase sales of Fairlife Yup milk to American college students and increase Fairlife Yup milk brand influenceNeed to write: The creative/campaign idea (how the strategy will be realized)4ps(product, price, place, and promotion of a good or service) customer journey

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