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Learning Goal: I’m working on a management case study and need a reference to help me learn.Assignment No 3: Case Study Learning Outcomes:1. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. (Lo-3)2. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (Lo- 4)Case StudyRead the Chapter Case Study entitled “ASHLEY STEWART” from Chapter- 17 “Retailing and Omni-channel Marketing” Page:535 given in your textbook – “Marketing” (7th Edition)by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:Assignment Question(s):1. Describe Ashley Stewart’s retail strategy using the 6 Ps. (2Marks)2. Who is Ashley Stewart’s target market? Could/should that target market be expanded?Explain. (1.5 Marks)3. What are Ashley Stewart’s bases for sustainable competitive advantage? Discuss. (1.5 Marks)

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