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Writing a Mission and Vision Statement
You cannot develop, implement, and work a strategy if you lack direction; the starting point for organizational direction is a cogent mission and vision statement. This week, the group project is to write a mission and vision statement for a public company: the Hershey Company. Your team is required to prepare a response to Table 2-6 on page 53 of the text.
In the team paper,
Create a one-sentence vision statement for the Hershey Company.
Create a mission statement for the Hershey Company that complies with the nine components and nine characteristics of a mission statement.
See Table 2-3 on page 48 of the textbook for the characteristics and page 53 for the components.
The Writing a Mission and Vision Statement paper
Must be one to two double-spaced pages in length (not including title and references pages) and formatted according to APA Style.
Must include a separate title page with the following:
Title of the paper in bold font
Names of all students on the team
Name of institution (The University of Arizona Global Campus)
Course name and number
Must utilize academic voice.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement indicating your paper’s purpose.
Must document any information used from sources in APA Style
Must include a separate references page that is formatted according to APA Style