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Do a statistical analysis:
• Need to have a descriiptive analysis of age, gender
• T-test analysis of the images for Instagram familiarity, Instagram association, and pairing similarity
o Instagram Familiarity questions in the variable view of SPSS is 20-77
 The Instagram Familiarity questions was asking “present images one at a time and ask you to rate how attention grabbing you think the image is when displayed on a computer screen.
 So, for example, if you find a particular image extremely attention grabbing then please pick ‘9’, or if you don’t find that particular image attention grabbing at all then please pick ‘1’. Feel free to use any of the numbers in-between if you think that is more appropriate for any particular choice”
o Instagram Association questions in the variable view of SPSS is 78-133
 The Instagram Association questions was asking “present images one at a time, and this time we will ask you to rate the extent to which you associate the image with Instagram.
 So, for example, if you found a particular image extremely related to Instagram then please pick ‘9’, or if you don’t find that particular image related to Instagram at all then please pick ‘1’. Feel free to use any of the numbers in-between if you think that is more appropriate for any particular choice.”
o Pairing Similarity questions in the variable view of SPSS is 134-161
 The Pairing Similarity questions was asking “images in pairs, and this time we will ask you to rate how similar to each other you think the two images are.
 So, for example, if you think that the two images seem extremely similar then please pick ‘9’, or if you think that the two images are not at all similar then please pick ‘1’. Feel free to use any of the numbers in-between if you think that is more appropriate for any particular choice.”
• Need the output for the SPSS and also it to be write up like an SPSS results section for statistics

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