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Assuming a managerial role, analyze and diagnose the focus company situation and develop recommendations and action plans to deal with the strategic issues. Demonstrate that you understand and can effectively apply the concepts and tools of strategic analysis, e.g., external environment analysis, driving forces, key success factors, industry analysis, financial analysis, SWOT, generic strategies, action plans and objectives. Organize the information and communicate effectively in writing and using appropriate professional business vocabulary and language in the application of strategic tools.