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1. Critically discuss Organic, Paid and Affiliate marketing concepts with relation to your data. Subsequently, synthesise appropriate metrics the above concepts could measure.
2. Investigate any THREE data visualization types ( pie chart, line chart and heat map )by critically evaluating their applicability on car accident dataset (the dataset’s context, content, and structure)
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Kindly use below link to download the dataset https://www.kaggle.com/code/alenavorushilova/us-car-accidents-visualization/data
dataset name: US_Accidents_Dec21_updated.csv